Last updated on July 19th, 2024.
Hi! 👋🏽
Are you starting a new job soon, and is the company using Adobe Analytics? Would you like to arrive prepared and get acquainted with the tool before day one?
Then this article is for you.
Two years ago, I started working with Adobe Analytics.
‘That can’t be so difficult,’ I thought.
But, oh, was I surprised when I logged into the tool for the first time.
I was intuitively looking for some preconfigured reports. Coming from Google Analytics, I couldn’t believe I had to create all reports from scratch in Adobe Analytics.
The learning curve was steep.
But a couple of weeks in, I realised that creating reports from scratch was not all that bad, and today, I love Adobe Analytics and the power its level of granularity provides us.
On this page, I share the resources that helped me work with the tool. It’s the Wiki I wish I would have had when starting out.
How to get started with Adobe Analytics?
1. Adobe Analytics Essential Training on LinkedIn Learning
2. Built-in tutorial in Adobe Analytics Workspace
3. Adobe Analytics YouTube channel — Analysis Training Guide
4. Adobe Analytics for SEO guide
5. Guide: Transitioning from Google Analytics to Adobe Analytics
6. Learn from the Adobe Analytics community on Measure Slack
If there is a resource that you feel should absolutely be on this list, please leave a comment or drop me a line on LinkedIn. I will be sure to check it out.
1. Adobe Analytics Essential Training on LinkedIn Learning
Start here; look no further.
Eric Matisoff not only introduces you to Adobe Analytics, but he also covers the basics of web analytics in general — ideal information to get you started.
And the best thing? You get access to Adobe Analytics demo data. This is huge because “back in the days”, you could only start working with the tool once you had access to an Adobe Analytics account.
You normally get access to an account when you start your job, but that’s too late if you want to go into day one fully prepared, right? Therefore, I’m so excited about this course. You can prepare in the self-paced comfort of your home and crush it on day 1. ✌🏽
Link: Linkedin Learning – Adobe Essential Training
Resource Type: video training with a hands-on tutorial
Cost: You can buy the course for $29.99 or get a Linkedin Premium subscription.
2. Built-in tutorial in Adobe Analytics Workspace
In the Adobe Analytics workspace, there is a menu item called “Learning”. Clicking it will open a couple of tutorials.
The most beneficial for me was the Analysis Workspace Training Tutorial. I love how the tutorial shares business questions and lends you a hand in solving them. Thank you, Adobe folks, for building this.
Link: In your Adobe Analytics workspace
Resource type: hands-on tutorial
Cost: Once you have access to an Adobe Analytics account, it’s included. You can use the demo data account from the Adobe Analytics Essentials Training mentioned above.
3. Adobe Analytics YouTube channel — Analysis Training Guide
I also watched my way through a 3-hour and 35-minute-long Analysis Workspace Quick Start Guide on the Adobe Analytics YouTube channel. The Adobe folks and I have a different interpretation of “quick”.
The videos are a great help, yet they take a lot of time. When I started learning Adobe Analytics, the Adobe Analytics Essential Training had not yet been released.
If I had done the training, I would have picked only a handful of those videos. Such as the Visualization Use Cases and Fallout and Flow.
Link: Youtube – Analysis Workspace Quick Start Guide
Resource type: videos
Cost: free
4. Adobe Analytics for SEO guide
Kristi Barrow and Caitlin Boroden wrote a comprehensive guide on tracking the performance of SEO in Adobe Analytics. The guide is geared towards beginner Adobe Analytics users who come from the Google Analytics world.
I find it a truly valuable resource. You will learn how to build your SEO dashboard step by step. Additionally, it touches on:
- Must-know Adobe Analytics terminology
- Marketing channel attribution.
- Calculated metrics
Link: MOZ- A Guide to Adobe Analytics for SEO
Resource type: written guide
Cost: free
5. Guide: Transitioning from Google Analytics to Adobe Analytics
The previous guide already touches on comparing Google Analytics with Adobe Analytics. But if you would like to delve deeper into that path, I recommend the official Adobe guide on transitioning from Google Analytics to Adobe Analytics.
Link: Experience League – Comprehensive guide for transitioning to Adobe Analytics from Google Analytics
Resource type: written guide
Cost: free
6. Learn from the Adobe Analytics community on Measure Slack
It can be lonely to learn a new tool. Join the friendly folks over at Measure Slack. There is an #adobe-analytics channel where you can ask your questions. While most discussions are advanced and technical, the members are very friendly and are ready to point you towards the right direction.
Link: Measure Slack – subcription form
Resource type: community
Cost: free
Frequently asked questions on studying Adobe Analytics
How long did it take you to learn Adobe Analytics?
That’s a tough question since my attention span was spread over a couple of projects when I started out. If you can allocate one week (40 hours) of interrupted time to go through the above-mentioned resources, I think you’ll be ready to fly.
How do I get access to Adobe Analytics demo data?
If you take the Adobe Analytics Essential Training, you will get access to demo data. Additionally, in this video, Andrey Osadchuk explains a different way to access Adobe Analytics.
Thanks Corina . I am also moving from GA to adobe analytics and needed some resources .
Hey Corina, Can’t thank you enough for providing such an exhaustive list. These resources will surely help anyone to transition to their career to Adobe Analytics.
I have one question though, I’m very much interested in practicing on the workspace to get hands-on so is there a way that I can try requesting access to atleast Sandbox? Thanks in Advance.
This really answered my drawback, thanks!