How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?
The other day I was building my Looker Studio dashboard to observe SEO progress. As part of it, I wanted a table to show the pages with the most organic…
Sample of actionable advice from Google about headings
Books 2023
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
How much does linkbuilding in Switzerland cost?
Ein DA60+ Backlink mit HARO kostet 325 Schweizer Franken.
Sample of actionable advice from Google about headings
Content Marketing: Why You Should Update Underperforming Articles. A Case Study.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Sample of actionable advice from Google about headings
How Long Does It Take To Learn SEO on Your Own?
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Introduction to SEO: Sharing my SEO Training ppt
In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.
This is how I read my SEO newsletters while vacationing in rural Switzerland :)
How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters – 2022 Update
At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.
Free Excel Template for Your SEO Audit. One Click Download – No Sign-up Required.
When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have curated an Excel template to conduct an SEO audit. I use…
WordPress 6.1.1: Custom CSS Editor Suddenly Not Appearing
I was going to do some tweaks to the CSS of my website. As usual, I clicked on Appearances > Customize. But instead of seeing the menu, I saw a…
How to Avoid Lazy Loading for a Single Image on WordPress Without a Plugin.
I’ve spent a good while of my Sunday afternoon finding out how to lazy load just one entire image on WordPress. As you might know, since the WordPress 5.5 updates,…
Sample of actionable advice from Google about headings
How to Learn SEO – Free Guides, Courses, and Meet-ups. All Tested.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Search snippet for the first cohort. The first search result entry is the PDF version of the case study.
How Are PDF Files Performing on Google? An SEO Case Study Comparing Click-Through Rate for PDF and HTML Files on SERP.
Alright, so you’ve written an insightful article and are ready to publish it on your blog. Now, you’re wondering whether you should publish the article study directly in PDF format…
How to Optimize PDF Files for SEO in InDesign
Since two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks you want to consider in order to improve the search appearance of your PDF: Add title tag…
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How to Write for Search? A Short Guide With a Downloadable Cheat Sheet.
Are you new to web content writing and a little confused about what is important for on-page SEO? I’ve got you covered. In this article, I give you a short…
How To Filter HARO Queries With Gmail (Without Spending a Cent on Premium Subscription)
In a recent post (in German) I introduced you to HARO. HARO stands for Help A Reporter Out and is one of my favorite backlink acquisition methods. On HARO, Journalists…
What Does an SEO Audit With Me Include?
The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.