In October 2023, I had my first public speaking engagement. I was anxious. And I did what I always do when I’m anxious: I consumed way too much material on…
Photo of the book cover while travelling. It's the German language version of the book. Link to buy: Amazon (This is an affiliate link. I get a few cents if you…
I was fortunate to attend Google Search Central event in Zürich on October 24, 2024. As a first-timer, I had little expectations. And I was blown away. The line-up was…
When working on the SEO: 12 Ways to Improve E-E-A-T for Freelancers article I asked myself if the websites of YMYL are also held to E-E-A-T standards. I went through…
When speaking to friends over summer break, almost every conversation touched AI: "How are you leveraging AI as a teacher / as a financial consultant / as a recruiter?"So, I…
Link to buy: Amazon (This is an affiliate link. I get a few cents if you order through this link.) Published / Read: 2017 / April 2023 (thank you for bringing my…
Meta has not yet launched Threads in the EU and Switzerland.
Link to buy: Amazon(This is an affiliate link. I get a few cents if you through this link.) Published / Read: 2019 / March 2023Intro: The author shares 10 techniques…
If you've come here, you have probably observed that you have conflicting schema markups on some of your pages. You dug deeper and realized that the OceanWP theme is automatically…
The author box is an excellent opportunity to give your blog a personal touch. You don't need a fancy plugin to install the author box. Here's the manual approach.
Today, I'm sharing 12 actionable ways to demonstrate E-E-A-T to your users (and to Search Quality Eaters). They're especially helpful if you work with WordPress.
This is a quick tutorial to reply to Sandra's comment on my Looker Studio + organic traffic article. Her question: "Hello! How would you create a filter so you can…
What is E-E-A-T or Double-E-A-T? E-E-A-T stands for "Experience, Expertise, Authoritativeness, and Trustworthiness". The E-E-A-T concept is extensively described in Google's Search Quality Rater Guideline. This guideline helps Search Quality…
The New Rules of Marketing & PR" by David Meerman Scott is a book that challenges traditional marketing and public relations strategies. Meerman argues that the internet and social media have fundamentally changed the way that companies should be promoting themselves and their products.
I enjoy reading books about Content Marketing, SEO, and Leadership. Oftentimes I borrow them from the local library. Hence, I don't have a glorious bookshelf to showcase. Unfortunately, this means…
Are you a senior marketing professional in Switzerland wondering if you're being paid fairly? If so, you're not alone. Salary transparency is crucial for ensuring that employees are paid what…
The other day I was building my Looker Studio dashboard to observe SEO progress. As part of it, I wanted a table to show the pages with the most organic…
Ein DA60+ Backlink mit HARO kostet 325 Schweizer Franken.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.
At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.
When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have curated an Excel template to conduct an SEO audit. I use…
I was going to do some tweaks to the CSS of my website. As usual, I clicked on Appearances > Customize. But instead of seeing the menu, I saw a…
I’ve spent a good while of my Sunday afternoon finding out how to lazy load just one entire image on WordPress. As you might know, since the WordPress 5.5 updates,…
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Alright, so you’ve written an insightful article and are ready to publish it on your blog. Now, you’re wondering whether you should publish the article study directly in PDF format…
For two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks which will optimize your PDF for SEO. The artirlc is aimed for InDesign useres exporting and PDF.…
Are you new to web content writing and a little confused about what is important for on-page SEO? I’ve got you covered. In this article, I give you a short…
In a recent post (in German) I introduced you to HARO. HARO stands for Help A Reporter Out and is one of my favorite backlink acquisition methods. On HARO, Journalists…
The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.