Read more about the article Books 2023
Sample of actionable advice from Google about headings

Books 2023

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Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.

Read more about the article How Long Does It Take To Learn SEO on Your Own?
Sample of actionable advice from Google about headings

How Long Does It Take To Learn SEO on Your Own?

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Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.

Introduction to SEO: Sharing my SEO Training ppt

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In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.

Read more about the article How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters – 2022 Update
This is how I read my SEO newsletters while vacationing in rural Switzerland :)

How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters – 2022 Update

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At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.

How to Optimize PDF Files for SEO in InDesign

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Since two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks you want to consider in order to improve the search appearance of your PDF: Add title tag…

What Does an SEO Audit With Me Include?

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The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.