I share thoughts and case studies about SEO, Content Marketing, and WordPress.

Posts in English

How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?

How much does linkbuilding in Switzerland cost?

Updating Underperforming Blogposts Works. From 17 to 179 Daily Impressions in 1.5 Months.

How Long Does It Take To Learn SEO on Your Own?

Free Excel Template for Your SEO Audit. One Click Download – No Sign-up Required.

WordPress: CSS Editor Suddenly Not Appearing

How to Learn SEO – Free Guides, Courses, and Meet-Ups. All Tested and Approved.

Publishing a Case Study Soon? CTR from SERP Is Higher If You Publish as HTML Rather than PDF.

How to Optimize PDF Files for Search in InDesign.

How to Avoid Lazy Loading for one Single Image on WordPress Without a Plugin.

How to Write for Search? A Short Guide With a Downloadable Cheatsheet

How To Filter HARO Queries With Gmail (Without Spending a Cent on Premium Subscription)

What Does an SEO Audit With Me Include?

How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters

Intro to SEO: Sharing my .pptx Slide Deck

Posts in German

Was kosten Backlinks in der Schweiz? Ein Beispiel mit HARO

WordPress: So vermeidest du lazy loading für ein bestimmtes Bild – ohne Plugin.

Veröffentlichst du bald eine Fallstudie? Publiziere sie in Blogformat. Blogbeiträge haben höhere Klickraten als PDF-Dateien.

Haro: Mein Geheimtipp zur Backlink-Akquise

Diese 7 Dinge lernte ich nach 10 SEO-Audits

UX Writing: Fallstudie für eine Wohnwagen-Plattform