Imagine you're searching for an insurance advisor near you. Google shows you opening hours, address, and reviews directly, before you even click on a website. What you see isn't a coincidence: behind these enhanced search results is LocalBusiness Schema, among other things.…
A content audit tells you which pages are pulling their weight, which are dragging the site down, and where the biggest opportunities are hiding. Done well, a content audit helps to base your content decision on data. Most SEO and content marketing…
Picture this: You have a high-performing money page on your website, and suddenly it falls out of Google’s index. You’ll eventually notice. Either through a sporadic GSC notification, during your monthly analytics review or when fewer leads start coming in. But wouldn’t…
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https://www.youtube.com/watch?v=2iM6nxv5pMM
Hey, did you run an offline branding campaign recently? Are you keen to see what impact it had on your brand awareness?  But hiring a market research institute is too expensive for your budget? There’s a proxy for that. You can measure…
Moroccanoil was this year's ESC Presenting Partner. What if you worked in their sponsorship team and would like to analyse the impact on brand awareness of this massive investment? You could hire a market research institute, sure. But there’s a free and…
Yesterday, Google Search Central in ZĂĽrich happened again. It’s a bliss—like a top-notch SEO conference but for free. And in my case: In front of my house (well, a 20 min bike ride 🚲). We enjoyed three talks from Google folks, two…
I’m not hiding it: I’m an SE Ranking supporter. I’ve shared my support for the tool in previous conference talks and in several Slack conversations. In this post I’m spilling the tea on 5 reasons why I appreciate about the tool and…
In my SE Ranking review article, I've shared the frustration about not encountering data during keyword research. This happens especially if you work in a niche or if you work in a small market. The UI looks as follows: Out of a…
Hi đź‘‹ Did you create some custom schema markup and want to add it to a specific page using the Gutenberg editor? There are several plugins that can help you with that. However, there's also a quick and easy way to do…
Did you write something awesome and want the world to know all about it?Then I have a goodie for you. I’m sharing the list I use for the outreach of my SEO articles.I went from writing well-crafted articles and no one knowing…
SEO is a tricky thing. There is no clear price structure. With Google Ads, there's a price per keyword, with banners a cost per mille (CPM). With SEO, it's different. This article aims to shed light on the darkness. Make yourself a…
Today, I'm sharing with you my Google Spreadsheet checklist. The checklist has a set of 40 pre-defined questions and covers all aspects of SEO: On-page SEO, technical SEO and off-page SEO.You can rate each question with pass, fail, or meh. There are…
Hey 👋🏽 Do you have a table with multiple metrics in your Looker Studio dashboard? By default, Looker Studio sorts the table by the first metric on the left. But you can customize that in your dashboard. Here's how: Click on [Edit]…
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Hi there đź‘‹ I recently created an onboarding questionnaire for SEO trainings. I thought it might be useful for further service providers. Find the questions below and the link to Google form at the end of the page. Inquiry form SEO training -…
Hi! 👋🏽 Are you starting a new job soon, and is the company using Adobe Analytics? Would you like to arrive prepared and get acquainted with the tool before day one? Then this article is for you. Two years ago, I started…
In October 2023, I had my first public speaking engagement. I was anxious. And I did what I always do when I’m anxious: I consumed way too much material on the topic. For six weeks, I spent a lot of time learning…
I was fortunate to attend Google Search Central event in ZĂĽrich on October 24, 2023. Are you interested in 2024's edition? Read my takeaways here: Notes from Google Search Central ZĂĽrich 2024 As a first-timer, I had little expectations. And I was blown…
When working on the SEO: 12 Ways to Improve E-E-A-T for Freelancers article I asked myself if the websites of YMYL are also held to E-E-A-T standards. I went through Google's Search Quality Rater Guidelines. Judging from them, expertise matters in all…
When speaking to friends over summer break, almost every conversation touched AI: "How are you leveraging AI as a teacher / as a financial consultant / as a recruiter?"So, I decided to sit down and document my favourite prompts for SEO. They…
If you've come here, you have probably observed that you have conflicting schema markups on some of your pages. You dug deeper and realized that the OceanWP theme is automatically adding schema to your pages. I've been there! Here's how to remove…
The author box is an excellent opportunity to give your blog a personal touch. You don't need a fancy plugin to install the author box. Here's the manual approach.
Today, I'm sharing 12 actionable ways to demonstrate E-E-A-T to your users (and to Search Quality Eaters). They're especially helpful if you work with WordPress.
What is E-E-A-T or Double-E-A-T? E-E-A-T stands for "Experience, Expertise, Authoritativeness, and Trustworthiness". The E-E-A-T concept is extensively described in Google's Search Quality Rater Guideline. This guideline helps Search Quality Raters evaluate the quality of content on websites. Search quality raters are…
The other day I was building my Looker Studio dashboard to observe SEO progress. As part of it, I wanted a table to show the pages with the most organic traffic. Intuitively, I headed over to apply a segment for organic traffic.…
Ein DA60+ Backlink mit HARO kostet 325 Schweizer Franken.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.
At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.
When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have curated an Excel template to conduct an SEO audit. I use it as a checklist to document my findings and it is the…
I’ve spent a good while of my Sunday afternoon finding out how to lazy load just one entire image on WordPress. As you might know, since the WordPress 5.5 updates, WordPress loads all images with the lazy tag per default. But when…
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Alright, so you’ve written an insightful article and are ready to publish it on your blog. Now, you’re wondering whether you should publish the article study directly in PDF format or if you should take the time to convert it to an…
For two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks which will optimize your PDF for SEO. The artirlc is aimed for InDesign useres exporting and PDF. Let's divr right in. When exporting an PDF you want to consider…
Are you new to web content writing and a little confused about what is important for on-page SEO? I’ve got you covered. In this article I share what is important when writing for the web. Bonus: At the end of the article,…
In a recent post (in German) I introduced you to HARO. HARO stands for Help A Reporter Out and is one of my favorite backlink acquisition methods. On HARO, Journalists and Publishers submit requests seeking experts for stories they're working on. If…
The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.