How to Optimize PDF Files for Search in InDesign

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Since two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks you want to consider in order to improve the search appearance of your PDF: Add title tag…

What Does an SEO Audit With Me Include?

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The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.

How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters
This is how I read my SEO newsletters while vacationing in rural Switzerland :)

How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters

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At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.

Intro to SEO: Sharing my .pptx Slide Seck

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In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.