When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have built and curated an Excel template. I use it as a checklist to document my findings and it is the basis to cluster my optimization ideas.
The SEO audit template contains:
- Tool recommendation
- specific instruction on how to use the tool
- space for evaluation
- space for remarks
It is for an inclusive SEO audit ranging from Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Linkbuilding.
Download it here: template-seo-audit.xlsx
Hope it helps! Happy to receive any feedback and suggestions on the template.
Sidenote: How to find excel files on Google search
If you’re searching the web for a specific filetype, there is a handy search operator. Say, for instance, you’re looking for an excel template like mine here. Just type the following query in the search bar:
SEO Audit filetype:xlsx
Google will only return results with Excel files.