Is E-E-A-T also important for websites outside of the YMYL niche?

Last updated on July 19th, 2024.

When working on the SEO: 12 Ways to Improve E-E-A-T for Freelancers article I asked myself if the websites of YMYL are also held to E-E-A-T standards.

I went through Google’s Search Quality Rater Guidelines.

Judging from them, expertise matters in all topics.

On page 10, Google explains how to rate a wide range of website types. This includes shopping pages, news pages, forum pages, video pages, etc. (see screenshot)

Source: Search Quality Rater Guidelines, p.10.

This leads me to conclude that YMYL websites are held to a higher E-E-A-T standard, but E-E-A-T matters for other types of websites too.

Corina Burri

Corina is a SEO professional from Zürich. Since 2016 she's in SEO and has contributed to publications such as SEOFOMO, Tech SEO Tips, or iPullRank. When not grinding, she enjoys exploring Switzerland.

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