Free SEO Checklist: Copy my Google Spreadsheet Template

Last updated on July 19th, 2024.

Today, I’m sharing with you my Google Spreadsheet checklist.
The checklist has a set of 40 pre-defined questions and covers all aspects of SEO: On-page SEO, technical SEO and off-page SEO.
You can rate each question with pass, fail, or meh. There are three columns for your observations.

Here’s a preview of the SEO checklist:

On each item, I explain where you can find the specific information:

The template has the following sections:

  • Tech SEO
  • On-page SEO
  • Off-page SEO

How to use this SEO Audit template

  1. Open this link to access the SEO checklist.
  2. Click on [File] and [Make a copy].
  3. Change the logo and style to your liking.
  4. Follow the template, step-by-step. For more details on each line, check out the grey area where I give you instructions.
  5. Save and share with your client or your team.
  6. If you can, buy me a coffee: buymeacoffee.com/corinaburri and share some love on socials.

Are you more an Excel-type of person? Don’t worry, here is the Excel version: Full stack SEO Audit.xlsx

Happy auditing!

Corina Burri

Corina is a SEO professional from Zürich. Since 2016 she's in SEO and has contributed to publications such as SEOFOMO, Tech SEO Tips, or iPullRank. When not grinding, she enjoys exploring Switzerland.

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