I’m a member of the Zürich-based lean in circle «Marketing & Comms». At the April meeting, I held a short presentation about SEO. I gave a quick intro and structured the presentation as follows:
- What is SEO?
- How does the Google search engine work?
- Which ranking factors are important? (s of April 2021)
- Where can you nerd out? (a.k.a literature and blog recommendation)
- Which free tools will help you doing SEO?
I thought it’s a shame if the slide deck is aging passively in my Dropbox, so I decided to share it with you:
It even includes my speaking notes. I hope you can use the slide deck for your personal training, for studies, or teaching. If you feel like buying me a coffee, you can happily do so here: buymeacoffee.com/corinaburri
Sidenote: How to find PowerPoint files on Google search
If you’re searching the web for a specific filetype, there is a handy search operator. Say, for instance, you’re looking for a PowerPoint slide deck about SEO basics. Just type the following query in the search bar:
SEO basics filetype:pptx
Google will only return results with PowerPoint presentations.
This also works with other file extensions such as pdf, doc for Microsoft Word or xls for Microsoft Excel.
There are a handful of other search operators. I find it very handy to use them. On this Google support site you find an overview.
Have a great day!
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