Introduction to SEO: Sharing my SEO Training Slides – PPTX and PDF

Last updated on February 19th, 2025.

In April 2021, I held SEO training for other marketing colleagues. As I put some thought and time into the presentation, I would like to share the presentation with you as a template. Feel free to copy it, to adapt it or to admire it.

If it adds value to your work, please consider buying me a coffee: https://www.buymeacoffee.com/corinaburri or leaving me a friendly reivew on my Google Business Profile.

You can download the presentation either in Powerpoint or in PDF:

Search Engine Optimization: An Introduction (Powerpoint)

Search Engine Optimization: An Introduction (PDF on SlideDeck)

This is what the first slide of the presentation looks like.

If you want to learn a little more before you hit the download button, here are some FAQs.

What topics are you covering in the SEO training?

The presentation is ideal for basic 101 SEO training. It covers the following aspects:

• What is SEO?
• How does the Google search engine work?
• Which ranking factors are important? (s of April 2021)
• Where can you nerd out? (a.k.a literature and blog recommendation)
• Which free tools will help you do SEO?

How many slides has this SEO introduction training?

13 Slides with speaking notes

What is the design style of slides?

Black background and white font. There is no branding on the slides; they are ready to use as a template for your SEO training.

Is the download of this SEO presentation really for free?

Yes, 100% free. No strings attached. I’m not making any money unless you buy me a coffee 🙂 (did I already say that?): https://www.buymeacoffee.com/corinaburri

Here’s the link again:
Search Engine Optimization: An Introduction (Powerpoint)
Search Engine Optimization: An Introduction (PDF on SlideDeck)

If you want to learn more about SEO, I have recently written a guide on how to learn SEO. It took me 2.5 weeks (94 hours) to get a hang of basic SEO. And ever since I spend 4 hours weekly in order to keep up to date with recent changes. Here’s how I calculate my time investment.

Can I convert the pptx of the SEO Training to ppt?

Yes, you can convert a PowerPoint (.pptx) presentation to the older PowerPoint format (.ppt) if you need to. Here’s how you can do it:

1. Open the .pptx presentation in Microsoft PowerPoint.
2. Click on “File” in the top left corner.
3. Select “Save As” from the menu.
4. Choose the location where you want to save the converted file.
5. In the “Save as type” dropdown menu, select “PowerPoint 97-2003 Presentation (*.ppt)” or a similar option that corresponds to the .ppt format.
6. Enter a file name and click the “Save” button.

This will save a copy of your presentation in the older .ppt format. Keep in mind that saving in the older format may result in some loss of features or formatting.

Sidenote: How to find PowerPoint files on Google search

I’ve had that question a couple of times. If you’re searching the web for a specific file type, there is a handy search operator. Say, for instance, you’re looking for a PowerPoint slide deck about SEO basics. Just type the following query in the search bar:

SEO basics filetype:pptx 

Google will only return results with PowerPoint presentations.

This also works with other file extensions such as pdf, doc for Microsoft Word or xls for Microsoft Excel.

There are a handful of other search operators. I find it very handy to use them. On this Google support page, you find an overview.

Have a great day!

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