SEO & GEO Course in Zürich: get found on Google and ChatGPT
I’m Corina Burri, an SEO and GEO consultant from Zürich. I’ve worked in SEO since 2016 and I show marketing teams and individuals how to become organically visible and take the implementation into their own hands.
Two ways, depending on what you need: the SEO course on 26 November 2026 in Zürich via Code Excursion, for individuals, NGOs and solopreneurs on a small budget, or the personalised company training for your team on a date we agree. I come to you, on-site at your company.
Which SEO & GEO course fits you?
SEO / GEO Course
from CHF 230
For individuals, freelancers and small teams via Code Excursion. Fixed date in Wiedikon (Genossenschaft Kalkbreite), Zürich on 26 Nov 2026. General examples, no prior knowledge needed.
Personalised Training
CHF 2500.00
Half a day, tailored to your SME. We work on your own pages, on-site in Switzerland or remote. Fixed price, no matter how many join.
In-house training for content marketing
CHF 5000.00
Full-day and fully customised, for larger teams. With preparation, 4 modules and follow-up support.
Companies I’ve delivered an SEO or LLMO training for
| Company | Location | Industry |
|---|---|---|
| Galenica | Bern | Health |
| Credit Suisse Asset Management | Zürich | Finance, Asset Management |
| Basellandschaftliche Pensionskasse | Liestal, BL | Pensions & Finance |
| Accelleron | Baden | Industry & Technology |
| Familienzentren Elch | Zürich | Non-profit |
| Ernährungsberatung Irene von Meiss | Zürich | Health & Consulting |
From finance and pensions to health: I train teams that want to level up their SEO & GEO.
Open SEO & GEO course in Zürich, from CHF 230
The most affordable way in. One afternoon to understand the basics of SEO and GEO and apply them straight away. Ideal if you want to get up to speed yourself, or just dip your toes in, without booking a full team training.
The open course runs in partnership with Code Excursion, a Zürich-based tech school and learning community that runs hands-on courses and workshops for people at every level, from complete beginners to those sharpening existing skills. Founded by women, it stands for accessible, pressure-free learning: you bring your laptop, work through real examples, and leave able to apply what you learned.
- 📅 Next date: 26 Nov 2026, 13:00 to 17:00
- 📍 Location: Kalkbreitestrasse 2, 8003 Zürich
- ⏱️ Duration: 4 hours, hands-on
- 💰 Prices: CHF 230 self-payers, CHF 260 NGOs, CHF 360 companies
- 🧠 Prior knowledge: none needed, bring your laptop
What you’ll learn:
- How classic and AI search engines work
- How to structure your website for SEO and GEO
- How to find relevant topics with free tools
- How to prepare text, images and video technically and semantically
- Why mentions on other websites matter
- How to measure your success with free tools
No date works? Send me a message and I’ll let you know as soon as the next course is scheduled.
Personalised SEO & GEO training for your team
If your marketing team wants to move faster: half a day, fully tailored to you. We work on your real pages, your topics, your goals. You leave not with notes, but with optimised pages and a clear plan.
CHF 2500.00
Fixed price, whether 3 or 6 people take part
- ✅ Pre-call so I can align the training to your goals and website
- ✅ Half-day training (approx. 3 hours), on-site in Switzerland or remote
- ✅ Exercises on your own pages
- ✅ Personal materials and templates to keep working with
Typically three to six people take part. That keeps the exchange good and lets me answer individual questions.
Prefer a full-day in-house training for your marketing team?
For larger teams I offer a full-day in-house SEO & GEO training, with thorough preparation, four modules and follow-up support. Every exercise runs on your own website. More about the offer.
What you’ll learn in the SEO & GEO training
I personalise the content to your audience and your website. In a pre-call we clarify the focus and the audience. Typically it covers:
- SEO & GEO fundamentals: what do we adjust for Google, and what for AI search?
- Technical basics: crawling, indexing, structured data, without the jargon
- Keywords & search intent: finding the right topics along the customer journey
- Content & on-page: title, structure, EEAT and FAQs for Google and AI
- Visibility in AI search (GEO/LLMO): what raises your chance of being mentioned in ChatGPT, Perplexity or AI Overviews
- Measuring & staying on track: reporting for management and LLM traffic in GA4
Focus: understand, apply, make better decisions.
Who are you, Corina?
I’m Corina Burri, SEO & GEO consultant and public speaker from Zürich. I’ve worked in SEO and content marketing since 2016, from marketplace to e-commerce to enterprise. Before going freelance, I was Team Lead SEO & Digital Analytics at a Swiss big bank. You get ten years of hands-on experience, and when I don’t know something, I say so.
- Speaker at Google Search Central Live 2025
- Co-organiser of SEOnerdSwitzerland & WordPress Zürich Meetup
- Published in SEOFOMO, Tech SEO Tips and Traffic Think Tank
- Trainings in English, German and Spanish
What past participants say
«The training was very helpful and tailored to us as marketing managers. She does this really well.»
Alexandra Schliepe, Communications Specialist – Basellandschaftliche Pensionskasse
«Corina ran an SEO training for our organisation and we were thrilled. It was very practical and full of concrete tips we could apply right away. Her style is clear, understandable and pleasant, even for non-experts. Simply great and highly recommended!»
Claudia Somaini, Head of Communications – Familienzentren Elch, Zürich
«Thank you dear Corina for the talk on SEO at “Zürich lernt”. Refreshing and motivating. In a short time we got a clear overview of which measures strengthen our web presence.»
Sara Keller – Sara Keller Photography
Frequently asked questions about the SEO & GEO course
How much does an SEO course in Zürich cost?
The open course in Zürich starts at CHF 230 for self-payers. The personalised team training costs CHF 2500.00, the full-day in-house training from CHF 5000.00.
Can I book an SEO course as an individual?
Yes. That’s what the open course in Zürich is for, you don’t need to bring a team. If you come as a team, the personalised training is the better fit.
What’s the difference between the course and the personalised training?
The open course runs in a group with general examples and fixed dates. In the personalised training we work on your own website, with your topics and goals.
Does my team need prior SEO knowledge?
No. I adapt the level to the group and meet everyone where they are. I explain the jargon.
Is the SEO training also available online?
Yes. The personalised training and the in-house training are also available remotely via Zoom or MS Teams. The open course takes place on-site in Zürich.
Do you offer courses in Bern, Basel, Geneva or St. Gallen?
I deliver the personalised training and the in-house training across Switzerland, on-site in Zürich, Bern, Basel, Geneva or St. Gallen, or remote. The open course takes place in Zürich.
SEO or GEO/LLMO, what will I learn?
Both. Classic SEO for Google and GEO (Generative Engine Optimization) for AI search like ChatGPT, Perplexity and AI Overviews. The two overlap a lot, so I cover them together.
Sounds good, how do I book you?
Tell me briefly where you or your team stands, and I’ll tell you which course fits. No obligation, 20 minutes. Message me via the contact form or book a call directly.
Looking forward to it! 🙌
