ChatGPT for SEO: 7 Use Cases for Local SEO, Tech SEO, and On-Page SEO
When speaking to friends over summer break, almost every conversation touched AI: "How are you leveraging AI as a teacher / as a financial consultant / as a recruiter?"So, I…
Why is Threads not accessible in Switzerland?
Meta has not yet launched Threads in the EU and Switzerland.
How to remove autogenerated OceanWP schema from WordPress
If you've come here, you have probably observed that you have conflicting schema markups on some of your pages. You dug deeper and realized that the OceanWP theme is automatically…
How to Add an Author Box on WordPress Without Plugin.
The author box is an excellent opportunity to give your blog a personal touch. You don't need a fancy plugin to install the author box. Here's the manual approach.
SEO: 12 Ways to Improve E-E-A-T for Freelancers
Today, I'm sharing 12 actionable ways to demonstrate E-E-A-T to your users (and to Search Quality Eaters). They're especially helpful if you work with WordPress.
How to Filter for URL or Page Path in Looker Studio With GA4 Connector.
This is a quick tutorial to reply to Sandra's comment on my Looker Studio + organic traffic article. Her question: "Hello! How would you create a filter so you can…
SEO: Understanding E-E-A-T in Google’s Page Quality Ratings
What is E-E-A-T or Double-E-A-T? E-E-A-T stands for "Experience, Expertise, Authoritativeness, and Trustworthiness". The E-E-A-T concept is extensively described in Google's Search Quality Rater Guideline. This guideline helps Search Quality…
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How Much Does a Senior Marketing Manager Earn in Switzerland?
Are you a senior marketing professional in Switzerland wondering if you're being paid fairly? If so, you're not alone. Salary transparency is crucial for ensuring that employees are paid what…
How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?
The other day I was building my Looker Studio dashboard to observe SEO progress. As part of it, I wanted a table to show the pages with the most organic…
This is how I read my SEO newsletters while vacationing in rural Switzerland :)
How much does linkbuilding in Switzerland cost?
Ein DA60+ Backlink mit HARO kostet 325 Schweizer Franken.
Content Marketing: Why You Should Update Underperforming Articles. A Case Study.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
How Long Does It Take to Learn SEO on Your Own?
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Introduction to SEO: Sharing my SEO Training ppt
In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.
This is how I read my SEO newsletters while vacationing in rural Switzerland :)
How I Stay Up to Date in the Ever-Evolving SEO Space: My Favorite 5 Newsletters – 2022 Update
At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.
Free Excel Template for Your SEO Audit. One Click Download – No Sign-up Required.
When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have curated an Excel template to conduct an SEO audit. I use…
WordPress 6.1.1: Custom CSS Editor Not Showing
I was going to do some tweaks to the CSS of my website. As usual, I clicked on Appearances > Customize. But instead of seeing the menu, I saw a…
Search snippet for the first cohort. The first search result entry is the PDF version of the case study.
How Are PDF Files Performing on Google? An SEO Case Study Comparing Click-Through Rate for PDF and HTML Files on SERP.
Alright, so you’ve written an insightful article and are ready to publish it on your blog. Now, you’re wondering whether you should publish the article study directly in PDF format…
SEO for PDF: How to Optimize PDF Files in InDesign
For two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks which will optimize your PDF for SEO. The artirlc is aimed for InDesign useres exporting and PDF.…
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How to Write for Search? A Short Guide With a Downloadable Cheat Sheet.
Are you new to web content writing and a little confused about what is important for on-page SEO? I’ve got you covered. In this article, I give you a short…
How To Filter HARO Queries With Gmail (Without Spending a Cent on Premium Subscription)
In a recent post (in German) I introduced you to HARO. HARO stands for Help A Reporter Out and is one of my favorite backlink acquisition methods. On HARO, Journalists…
What Does an SEO Audit With Me Include?
The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.