I recently switched my website hosting provider to the Swiss provider Cyon. In this article, I’ll share what I like about the service offered by my new hosting company. The…
Yesterday, Google Search Central in Zürich happened again. It’s a bliss—like a top-notch SEO conference but for free. And in my case: In front of my house (well, a 20…
I’m not hiding it: I’m an SE Ranking supporter. I’ve shared my support for the tool in previous conference talks and in several Slack conversations. What's in front of you…
In my SE Ranking review article, I've shared the frustration about not encountering data during keyword research. This happens especially if you work in a niche or if you work…
Hi 👋 Did you create some custom schema markup and want to add it to a specific page using the Gutenberg editor? There are several plugins that can help you…
Did you write something awesome and want the world to know all about it?Then I have a goodie for you. I’m sharing the list I use for the outreach of…
SEO is a tricky thing. There is no clear price structure. With Google Ads, there's a price per keyword, with banners a cost per mille (CPM). With SEO, it's different.…
Today, I'm sharing with you my Google Spreadsheet checklist. The checklist has a set of 40 pre-defined questions and covers all aspects of SEO: On-page SEO, technical SEO and off-page…
Hey 👋🏽 Do you have a table with multiple metrics in your Looker Studio dashboard? By default, Looker Studio sorts the table by the first metric on the left. But…
Steal my onboarding form for new SEO clients. It's a Google form which is structured in the below categories- About your SEO- About your company- About your tool stack Below…
![Read more about the article Onboarding questionnaire for SEO training [Google Form]](https://corinaburri.com/wp-content/uploads/2024/02/grafik.png)
Hi there 👋 I recently created an onboarding questionnaire for SEO trainings. I thought it might be useful for further service providers. Find the questions below and the link to Google…
Hi! 👋🏽 Are you starting a new job soon, and is the company using Adobe Analytics? Would you like to arrive prepared and get acquainted with the tool before day…
Meta has not yet launched Threads in the EU and Switzerland.
In October 2023, I had my first public speaking engagement. I was anxious. And I did what I always do when I’m anxious: I consumed way too much material on…
I was fortunate to attend Google Search Central event in Zürich on October 24, 2023. Are you interested in 2024's edition? Read my takeaways here: Notes from Google Search Central Zürich…
When working on the SEO: 12 Ways to Improve E-E-A-T for Freelancers article I asked myself if the websites of YMYL are also held to E-E-A-T standards. I went through…
When speaking to friends over summer break, almost every conversation touched AI: "How are you leveraging AI as a teacher / as a financial consultant / as a recruiter?"So, I…
If you've come here, you have probably observed that you have conflicting schema markups on some of your pages. You dug deeper and realized that the OceanWP theme is automatically…
The author box is an excellent opportunity to give your blog a personal touch. You don't need a fancy plugin to install the author box. Here's the manual approach.
Today, I'm sharing 12 actionable ways to demonstrate E-E-A-T to your users (and to Search Quality Eaters). They're especially helpful if you work with WordPress.
This is a quick tutorial to reply to Sandra's comment on my Looker Studio + organic traffic article. Her question: "Hello! How would you create a filter so you can…
What is E-E-A-T or Double-E-A-T? E-E-A-T stands for "Experience, Expertise, Authoritativeness, and Trustworthiness". The E-E-A-T concept is extensively described in Google's Search Quality Rater Guideline. This guideline helps Search Quality…
The other day I was building my Looker Studio dashboard to observe SEO progress. As part of it, I wanted a table to show the pages with the most organic…
Ein DA60+ Backlink mit HARO kostet 325 Schweizer Franken.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
In April, I held a presentation about SEO at the Zürich-bases lean in circle «Marketing & Comms». I thought it's a shame if the slide deck is ageing passively in my Dropbox, so decided to share it with you.
At a networking event recently, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. Just a few months ago, I felt like I spend too much time browsing the Search Engine Journal to hunt for the latest digital trends.
When doing an SEO Audit I run through a set of pre-defined questions. Over the past months, I have curated an Excel template to conduct an SEO audit. I use…
I was going to do some tweaks to the CSS of my website. As usual, I clicked on Appearances > Customize. But instead of seeing the menu, I saw a…
I’ve spent a good while of my Sunday afternoon finding out how to lazy load just one entire image on WordPress. As you might know, since the WordPress 5.5 updates,…
Today, I share with you my journey into SEO. I started out in 2016, attended many classes, read blog posts did the occasional detour. In the end, I can tear it down to a 7-step approach.
Alright, so you’ve written an insightful article and are ready to publish it on your blog. Now, you’re wondering whether you should publish the article study directly in PDF format…
For two decades, Google is indexing PDFs. Today, I’m sharing three small tweaks which will optimize your PDF for SEO. The artirlc is aimed for InDesign useres exporting and PDF.…
Are you new to web content writing and a little confused about what is important for on-page SEO? I’ve got you covered. In this article I share what is important…
In a recent post (in German) I introduced you to HARO. HARO stands for Help A Reporter Out and is one of my favorite backlink acquisition methods. On HARO, Journalists…
The SEO audit with me is structured into 5 categories: Crawling & Indexing, Security, Core Web Vitals, Content-Audit and Backlinks.