Content Marketing: Why You Should Update Underperforming Articles. A Case Study.

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  • Post published:25 November, 2022
  • Reading time:2 mins read

Don’t spray and pray. 

Update underperforming content.

My post about my SEO presentation template lurked somewhere on page 2 of the SERP.

In October 2022, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.

I knew the keyword from the queries list in Google Search Console.

keyword-research-gsc-screensnhot
the keyword `ppt` is remarkedly repeated

âś“ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022). 

Corina Burri

GrĂĽezi from Switzerlandđź‘‹ Corina Burri is an independent SEO consultant from Zurich. She has previously led SEO and marketing teams in the finance and tech industries. She loves tackling the unique SEO challenges finance companies face as regulated industry. Corina works in English, German, Spanish, and French.

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