Content Marketing: Why You Should Update Underperforming Articles. A Case Study.

Last updated on August 25th, 2023.

Don’t spray and pray. 

Update underperforming content.

My post about my SEO presentation template was lurking somewhere on page 2 of the SERP.

In October, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.

I knew the keyword from the queries list in Google Search Console.

keyword-research-gsc-screensnhot
the keyword `ppt` is remarkedly repeated

✓ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022). 

Corina Burri

Corina is a SEO professional from Zürich. Since 2016 she's in SEO and has contributed to publications such as SEOFOMO, Tech SEO Tips, or iPullRank. When not grinding, she enjoys exploring Switzerland with her family.

Leave a Reply