Content Marketing: Why You Should Update Underperforming Articles. A Case Study.

  • Post author:

Don’t spray and pray. 

Update underperforming content.

My post about my SEO presentation template was lurking somewhere on page 2 of the SERP.

In October, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.

I knew the keyword from the queries list in Google Search Console.

the keyword `ppt` is remarkedly repeated

✓ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022). 

Leave a Reply