Last updated on July 19th, 2024.
Don’t spray and pray.
Update underperforming content.
My post about my SEO presentation template lurked somewhere on page 2 of the SERP.
In October 2022, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.
I knew the keyword from the queries list in Google Search Console.
✓ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022).
