Here’s what I use to run my SEO consultancy.
Few of the below links are affiliate links. Which means I may get a few cents, a bit more storage or 2 weeks for free, if you decide to follow the link and then even go with the product.
SEO/GEO Tools for everyday work
Fullstack SEO tool: SERanking – My go-to tool for keyword research, backlink analysis, rank tracking. I tested a couple of others, never looking back.
SEO on-page analysis: Ahrefs SEO Toolbar and SEO META in 1 CLICK – Chrome extension which shows H1, H2, Alt tag, image size in one click. For free, easy to use.
SERP analysis: Keyword surfer – Chrome extensions. I use it to see the wordcount of all articles on the SERP. It is super handy for competitors’ analyses.
MOZ Bar: With the MOZbar you can see the DA of a website directly in the SERP.
Image compression: Squoosh – Browser-based app to reduce file size and maintain high image quality. It’s brilliant.
AI for SEO: Chat GPT, Claude fo a couple of SEO tasks (constantly evolving)
Crawler: Sitebulb and Screaming Frog
Tools to run the website
Hosting: Cyon
CMS: WordPress.org
Tools for digital analytics work
Debugger: ObservePoint – I use it to test and debug my digital analytics set-up.
Money
Bookkeeping: Abaninja – Bookkeeping tool for offers, invoices, and expenses. I’m with the free plan which is sufficient if you only need one user. They only operate in Switzerland.
Folks paying me: Buymeacoffee – To receive donations for your creator projects.
Me buying stuff: Swisscard cashback (promocode FC4FX828S gives us some reduction)
Project Management
Task tracking: Trello – To keep track of current tasks.
Documentation: Notion – Easy to use interface to document processes.
Time tracking: Toggl – Free version does the trick for me. Very happy customer here.
File sharing: Dropbox – Business plan. I love the integration of Google Docs.
Meetings
Scheduling: cal.com – Forget the “When are you available…” emails. With cal.com it’s easy to schedule calls. I’ve switched form Calendly to cal.com because it allows me to offer multiple meeting types.
Productivity
Navigation on Mac: Alfred – I don’t even know which category I should put this in. I use Alfred to navigate to folders on Mac, to calculate, to create new text files, to translate, to resize images… And I guess I’m just using 5% of what the app could do. If anyone fancies giving me a tutorial, please do 🙂. Shout-out to Benny for sharing this with me.
Endless clipboard. Jumpcut – The tool remembers the last 99 Ctrl+C’s you made. Brilliant.
Screen split: Window collage – Get split window with must a couple of keyboard shortcuts.
Print screen tool: Shottr – When my Skitch stopped working I was looking for a new screenshot tool. I tested many of them and am very glad Silvan recommended me Shottr. You could even use it completely for free. I donated and received a lifetime licence.
Record Screen to GIF: Giphy Capture