Toolstack for SEO Freelance Work (in Switzerland)

I wanted to publicly document the toolstack I use since forever.
But as it is with projects for myself… they tend to get pushed down at the bottom of the to do list.

And then last week, I landed on Silvan Hagen’s /uses page. It motivated me to finally give it a go.

Few of the below links are affiliate links. Which means I may get a few cents, a bit more storage or 2 weeks for free, if you decide to follow the link and then even go with the product.

SEO Tools

Fullstack SEO tool: SERanking – My go-to tool for keyword research, backlink analysis, rank tracking. I tested a couple of others, never looking back.

SEO on-page analysis: SEO META in 1 CLICK – Chrome extension which shows H1, H2, Alt tag, image size in one click. For free, easy to use.

SERP analysis: Keyword surfer – Chrome extensions. I use it to see the wordcount of all articles on the SERP. It is super handy for competitors’ analyses.

Image compression: Squoosh – Browser-based app to reduce file size and maintain high image quality. It’s brilliant.

AI for SEO: Chat GPT fo a couple of SEO tasks


Hosting: I currently use Hosttech, but I’m inclined to switch to Cyon soon because they support the WordPress scene. And because they offer an easy staging solution. And an easy backup solution. And their inclusive language on the website.


Content Writing: Notion – In Notion I write and edit blog posts before I copy the content into the CMS. I love the fact that I can drag and drop paragraphs around.

Digital Analytics

Ad blocker: ublock origin – Free and easy to use. I mainly use it to not delute the stats of my website with my own visits.

Debugger: ObservePoint – I use it to test and debug my digital analytics set-up.


Bookkeeping: Abaninja – Bookkeeping tool for offers, invoices, and expenses. I’m with the free plan which is sufficient if you only need one user. They only operate in Switzerland.

Folks paying me: Buymeacoffee – To receive donations for your creator projects.

Project Management

Task tracking: Trello – To keep track of current tasks.

Documentation: Notion – Easy to use interface to document processes.

Print screen tool: Shottr – When my Skitch stopped working I was looking for a new screnshot tool. I tested many of them and am very glad Silvan recommended me Shottr. You could even use it completely for free. I dontaed and received a lifetime licence.

Time tracking: Toogl – Free version does the trick for me. Very happy customer here.

File sharing: Dropbox – Business plan. I love the integration of Google Docs.


Scheduling: Calendly – Forget the “When are you available…” emails. With calendly it’s easy to schedule 1:1 calls.

Digital meeting room: Whereby – They have a free plan which is sufficient if you’re just a handful of participants. I particularrly like, that the meeting URL stays the same forever and you don’t have to send around links.


Navigation on Mac: Alfred – I don’t even know which category I should put this in. I use Alfred to navigate to folders on Mac, to calculate, to create new text files, to translate, to resize images… And I guess I’m just using 5% of what the app could do. If anyone fancies giving me a tutorial, please do 🙂. Shout-out to Benny for sharing this with me.

Endless clipboard. Jumpcut – The tool remembers the last 99 Ctrl+C’s you made. Brilliant.

Screen split: Window collage – Get split window with must a couple of keyboard shortcuts.