About Corina Burri
Grüezi from Zürich👋
I’m Corina Burri, an independent SEO & GEO Consultant. I help companies increase their visibility on Google (SEO) and in LLMs like ChatGPT, Gemini, and AI Overview (GEO).
Before becoming an independent SEO & GEO consultant, I led the German SEO and Content Marketing program for a Swiss tech company Ofri. This was my “SEO university”, honestly. I was the first marketing hire, had lots of room for creativity, fast decision-making and available dev resources.
(Swiss) German is my native language. Additionally, I’m fluent in Spanish, French, and English.
What are SEO & GEO?
SEO stands for Search Engine Optimization. With “Search Engine” we used to refer to Google. However, search is evolving. ChatGPT is available to the broad audience since January 2023, and the search behaviour of users has changed. At the same time, Google’s market share of has declined:
Therefore the discipline of SEO is changing. Our new job is to make websites visible on Google AND on LLMs such as ChatGPT, Perplexity, Gemini et al.
Some people now call this new discipline GEO. GEO stands for Generative Engine Optimization. Other people also refer to it as LLMO (Large Language Model Optimization) or AIO (AI Optimization).
Let’s quickly recap:
Your SEO objective is to make your website visible in Google. Say you run a SaaS company for expenses management (like the Swiss startup Edi, for instance). You’d want to appear for the bottom-of-funnel query: “tools for expenses management”
Your GEO objective is to make your website visible in LLMs such as AI Overviews, Gemini, Perplexity. Let’s stick to the example of digital expense management. If your brand appears on ChatGPT for the query “How could I make expense managament and approval easier for my SME”, that’s a result of GEO:
The optimisation for both disciplines overlaps.
Why SEO & GEO matter for young companies
SEO & GEO are essentially “free” traffic and visibility.
“Free” in the sense that you are not paying Google to appear. Once you reach visibility, it continues to attract qualified leads months or years later. It’s something you can do without funding, since SEO & GEO don’t require media budget.
If a young company has clear, useful content, it can appear above older, less updated pages from bigger players. It won’t come overnight, but with smart keyword research and focus it is possible.
The advantage of Startups, SaaS companies and Tech companies is that they have agility in their DNA. You may be faster than large cooperations where decisions take longer.
This way, companies can get noticed and trusted because of the quality of their work, not the size of their budget.
SEO and GEO work across all phases of the marketing-funnel:
- In the awareness phase, you make your brand visible to people who are not yet familiar with you but are already searching for products or solutions in your niche.
- In the consideration and conversion phases, well-optimized content ensures you appear when prospects compare providers or look for specific services.
My objective is to see your business thrive and acquire new leads on a steady basis.
How does SEO & GEO consulting work?
SEO & GEO consulting usually follows this cycle:
- SEO & GEO Audit: If you already have a website, I audit your website. Think of it as a comprehensive health check of the SEO & GEO status of your website. I will identify and prioritise action points to increase your visibility.
- Keyword Research: You will need content (=text) to appear on Google and in LLMs. Therefore I identify 10 money keywords (service or names) and develop a series of 24 editorial content ideas designed to attract, engage, and convert your target audience. Read more about the process of keyword research here.
- Implementation: I either upskill your team to implement the actions by themselves or you outsource the implementation to me. Here’s a sample of a year-long SEO implementation plan.
- Tracking & Analytics: I set up a Looker Studio dashboard to track your SEO and GEO performance.
From previous work at the Swiss startup Ofri, I’m experienced in liaising directly with founders and managing directors.
How much does SEO & GEO consulting cost?
The cost for the above-mentioned approach is as follows:
- SEO & GEO Audit: CHF 5400.00
- Keyword Research: CHF 3400.00
- Training: Price range from CHF 1,000.00 to CHF 3700.00, depending on whether you’re a solopreneur or already have an established team.
- Implementation: starting from CHF 3040.00 per month
- Tracking & Analytics: Included in the retainer.
You can see my full offering, including one-off consultation, here: Corina Burri | Offering
With SEO & GEO, you are not paying Google. We optimise your website with text, technical tweaks and off-page activities for the defined search terms.
How long does SEO & GEO consulting take?
The SEO & GEO audit and keyword research will take 1.5 months. The implementation is on a monthly basis.
Typically we see good results 6 months after implementing the changes on your website.
Testimonials from the Swiss SaaS and Tech world
Read what founders say about collaborating with me
“Corina conducted a full-stack SEO audit for us. Her analysis is thorough, clearly structured, and the recommendations were actionable. The collaboration was also very pleasant. She is super organized and efficient.
A clear recommendation for anyone who not only want to understand SEO but also develop it strategically.ˮTobias Anghern, Founder and Managing Director
Tresio, Fintech for liquidity planning
“Corina led our SEO and Content Marketing program for nearly three years and was instrumental in shaping Ofri’s organic growth strategy. She has a deep understanding of how content, technical, and off-page SEO work together to build visibility.
I remember how she successfully positioned us – a young tech company from Zürich – in Forbes. She also led a programmatic backlink project through which we increased our domain authority by 23.5% within just two months.”Benny Hertach, Founder and Managing Director
Ofri, Swiss marketpalce for tradespeople
Achievements beyond SEO consulting
SEO is more than just a job for me. I’m rooted in the national and international SEO community. I contribute by organising SEOnerdSwitzerland, WordPress Zürich Meetup and by publishing articles.
My articles have been featured in industry-famous outlets such as SEOFOMO or Rich Snippets.
I was also finalist for the Swiss Hidden Figure Awards 2025 and a judge for the Global Digital Excellence Award.
Contact.
If you’d like to speak to me, I invite you to schedule a free 25 minutes discovery call. During this call we discuss objectives, scope, and budget of your project.
If you prefer to write, send me an email: info at corinaburri.com.