Client: Healthcare organization in Switzerland. Adullam runs two hospitals, elderly care facilities (Alters- und Pflegeheime), and related services, primarily in the Basel region.

Challenge:
– The client had previously been with a digital marketing agency and faced frequent change in consultants. They were looking for consistency and advice from a senior SEO consultant.
– The client was looking for a SEO strategy that could support sustainable growth in a competitive healthcare market.

My solution: Monthly SEO Retainer. As part of the retainer I provided the following services:
_Looker Studio dashboard & quarterly reporting: Set up a custom dashboard to track traffic, conversions, and user behavior.
_Advice n data storytelling: Guideance on presenting quarterly and yearly data, focusing on data storytelling to highlight trends and insights that align with business goals.
_On-page SEO for money pages: Optimized high-priority pages to improve search visibility.
_Website migration: Managed technical SEO for the website migration to a new version of the CMS, including redirect mapping, canonical tag verification, sitemap updates, and robots.txt adjustments.

Result: Afer SEO optimised relaunch impressions doubled.

Client: A newly founded agency offering PR and strategic communications for companies in the financial sector.

Challenge: The website was in development. The founder wanted to ensure a solid SEO foundation — including clear structure, well-optimized content, and technical readiness — before going live.

My solution:
_ Technical SEO audit to identify potential crawlability and indexability issues early on.
_ Advise on a keyword-based and user-friendly information architecture.
_ Optimize landing pages for SEO clarity and keyword alignment, ensuring content met both user needs and search intent.

Result: Early impressions started appearing first weeks after go-live. This is astrong indicator that the technical setup, structure, and keyword targeting were working as intended. Visibility has since continued to grow steadily:

Achieved top 1 ranking for competitive agency keywords like “reputationsaufbau agentur” and “agentur finanzkommunikation,” even without the regional modifier “Zürich.” A strong result for a new website with a young domain age and a low backlink profile.

Client: Math and chemistry tutor from Zürich Oberland region.
Challenge: The client wanted to increase leads to her tutoring business. She had limited budget and time to create on-page content on the website itself.
My solution: Local SEO package
– Establish local SEO presence in Zürich Oberland region
– On-page optimization on website
Result: Google Business Profile Interactions increase after client had profile optimized and received the first reviews. In that case it was particularly quick, as the first lead came already through within one week after the optimisation.