About Corina Burri
Hi đź‘‹, I’m Corina Burri, an independent SEO & GEO Consultant from ZĂĽrich. I specialise in helping fintech and financial companies increase their visibility on Google (SEO) and in LLMs like ChatGPT, Gemini, and AI Overview (GEO).
Before becoming an independent SEO & GEO consultant, I led SEO & Digital Analytics for a Swiss bank and was the Marketing Lead for a Swiss tech startup.
I work in (Swiss) German, English, Spanish and French.
What are SEO & GEO, and why choose them as marketing channels?
SEO stands for Search Engine Optimization. Traditionally, we refer to Google as the search engine, since it holds around 90% market share. However, there are also other search engines such as Bing, DuckDuckGo, and others. Say you’re active in the robo-advisor market. Your SEO objective would be to secure top positions for the following query:
GEO stands for Generative Engine Optimization. It’s the practice of optimizing your website to appear in LLMs (Large Language Models) such as AI Overviews, Gemini, Perplexity, and others. GEO is a very young discipline. The acronym isn’t yet set in stone. Some people also refer to it as LLMO (Large Language Model Optimization) or AIO (AI Optimization). Let’s stick to the example of robo advisor. If your brand appears in the below query, that’s a result of GEO:
Both disciplines overlap heavily.
With SEO & GEO, you are not paying Google. We optimise your website with text, technical tweaks and off-page activities for the defined search terms. You won’t get visibility overnight. SEO & GEO take time. Typically we see good results 6 months after implementing the changes on your websites. But once you reach visibility, it stays.
If you need traffic over night. For instance to acquire a few users to beta test your newest product, you may be better off with paid ads. But once you stop paying, traffic and visibility disappear:
What’s the business impact of SEO & GEO?
If you’re aiming for long-term stability, SEO & GEO are your best bet to increase and maintain online visibility. It’s an investment in your future. SEO and GEO works across all phases of the marketing-funnel:
- In the awareness phase, you make your brand visible to people who are not yet familiar with you but are already searching for products or solutions in your niche.
- In the consideration and conversion phases, well-optimized content ensures you appear when prospects compare providers or look for specific services.
My objective is to see your business thrive and acquire new leads on a steady basis.
Why are SEO & GEO important for the finance niche?
SEO in the finance sector has three main challenges:
1. Google classifies this space as YMYL, meaning it involves sensitive content for users. Google places emphasis on prioritising websites with a proven reputation.
2. It is a highly regulated space.
3. It is a competitive market.
In my article SEO for Finance, I describe these challenges in detail.
Your SEO strategy needs to adress those challenges. Because it is an competitive market you will need an in-depth keyword research to ensure you target keywords that are realistic for your brand to rank for. Because it is YMYL you will need to put emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) signals to demonstrate credibility to Google and build user trust, which is critical for converting leads in the high-stakes financial sector.
How does SEO & GEO consulting work?
SEO & GEO consulting usually follows this cycle:
- SEO & GEO Audit: The audit is a comprehensive health check of the SEO & GEO status of your website. I will identify and prioritise action points to increase your visibility.
- Keyword Research: I define keywords that are realistic for your brand. As mentioned, finance is a competitive space. Many want to rank for popular terms like “mortgage Switzerland”. I evaluate whether it’s worth targeting these short-tail commercial keywords or if you should focus on longer-tail terms. I identify your money keywords (the search terms that drive the most revenue) and editorial keywords for your thought leadership content. Read more about the process of keyword research here.
- Implementation: Based on the monthly allocated hours, I implement the actions from the SEO & GEO audit and the keyword research. Here’s a sample of a year-long SEO implementation plan.
- Tracking & Analytics: I set up a Looker Studio dashboard to track your SEO and GEO performance.
How much does SEO & GEO consulting cost?
The cost for the above-mentioned approach is as follows:
- SEO & GEO Audit: CHF 5400.00
- Keyword Research: CHF 3400.00 for up to 10 money pages and 24 keyword ideas for blog posts
- Implementation: starting from CHF 3040.00 per month
- Tracking & Analytics: Included in the retainer.
The starting investment is CHF 8’440.00 for the analysis part. The execution costs start from CHF 3040.00 per month. You can see my full offering, including one-off consultation, here: Corina Burri | Offering
How long does SEO & GEO consulting take?
The SEO & GEO audit and keyword research will take 1.5 months. The implementation is on a monthly basis.
It takes about 6 months to see SEO & GEO results.
Testimonials from finance clients
Read what previous clients say about collaborating with me:
“We booked an SEO training with Corina. We were impressed by how professional she is: from the pre-training questionnaire to the transparent rates on her website and the helpful free materials. If only all agencies were at this level. The training was very helpful and tailored to the audience of marketing managers. She does a great job.”
Alexandra Schliepe, Fachspezialistin Kommunikation
Basellandschaftliche Pensionskasse
“Corina conducted a full-stack SEO audit for us. Her analysis is thorough, clearly structured, and the recommendations were actionable. The collaboration was also very pleasant. She is super organized and efficient.
A clear recommendation for anyone who not only want to understand SEO but also develop it strategically.ˮTobias Anghern, Founder and Managing Director
Tresio, Fintech for liquidity planning
Achievements beyond SEO consulting
SEO is more than just a job for me. I test new SEO & GEO concepts in side projects, and I’m rooted in the national and international SEO community. I contribute to the community by organising SEOnerdSwitzerland, WordPress ZĂĽrich Meetup and publishing articles.
My articles have been published in industry-famous outlets such as SEOFOMO or Rich Snippets.
I was also finalist for the Swiss Hidden Figure Awards 2025 and a judge for the Global Digital Excellence Award.
Contact.
If you’d like to speak to me, I invite you to schedule a free 25 minutes discovery call. During this call we discuss objectives, scope, and budget of your project.
If you prefer to write, send me an email: info at corinaburri.com.
