SEO & GEO Training and SEO courses in Switzerland expert from Zürich

I offer practical, hands-on SEO and Generative Engine Optimisation (GEO) training in Switzerland on-site in Zürich, Bern, Basel, and St. Gallen, or remotely worldwide. Trainings are available in German, English, or Spanish.

The training helps teams understand how websites are found not only via Google Search, but also via AI-powered search engines, LLMs, and generative answers (e.g. AI Overviews, ChatGPT-style results). On this page, I explain what the training includes and answer the most common questions.

SEO & GEO training format (on-site in Switzerland or remote)

In-person SEO & GEO training @Intrinsic, Zürich
online SEO and GEO training session
Online SEO & GEO training

SEO & GEO for inhouse content or marketing teams.

Who is the SEO & GEO training for? Over the past years, I’ve seen the strongest results with the following audiences:

  • Business owners who want to understand SEO and AI-driven visibility without spending weeks on blogs. They want clarity, prioritisation, and answers tailored to their business and market.
  • Marketing agency owners who want to upskill teams from PR, PPC, content, or offline marketing and align SEO with modern AI discovery.
  • In-house marketing teams where SEO is one of several responsibilities and clarity is needed on what really matters — for Google and generative engines.

If you’re unsure whether this training fits your situation, that’s fine. Email me, or complete my SEO training questionnaire.

What does the SEO & GEO training include?

I tailor the training to the audience. So before we have the session we will have a quick call where we discussed audience and the content of the training. Typically, content includes the following modules:

  • Difference between SEO and GEO
  • Technical SEO basics
  • Off-page SEO / building mentions for AI
  • Keyword and search intent understanding
  • Content structure
  • Practical examples from your own website

Focus: understanding, applying, and making better decisions.

The training is half a day, 3 hours. I’ve found out that this is the ideal length to match attention span but still explore the topic in sufficient depth.

How much does an SEO training cost?

The training comes at CHF 3100.00. This applies to on-site SEO trainings in Switzerland as well as international remote sessions.

How many participants can join?

There is no fixed limit. Most trainings include six to ten participants, which works well for interaction and business-specific questions. If you prefer a company-wide “lunch’n’learn” session, the price remains the same: CHF 3100.00.

Who leads the SEO & GEO training / coaching?

I’m Corina Burri, a freelance SEO consultant and public speaker based in Switzerland. I’ve worked with companies in Zürich, Basel, Biel, and St. Gallen and have been active in SEO since 2016. When you book a training with me, you get eight years of hands-on SEO experience.I’m direct. If I don’t know an answer, I’ll say so.