When working on the SEO: 12 Ways to Improve E-E-A-T for Freelancers article I asked myself if the websites of YMYL are also held to E-E-A-T standards.
I went through Google’s Search Quality Rater Guidelines.
Judging from them, expertise matters in all topics.
On page 10, Google explains how to rate a wide range of website types. This includes shopping pages, news pages, forum pages, video pages, etc. (see screenshot)
This leads me to conclude that YMYL websites are held to a higher E-E-A-T standard, but E-E-A-T matters for other types of websites too.
