SEO/GEO Training for In-House (Content) Marketing Teams
I offer SEO & GEO training in Switzerland, Germany and Austria.
No off-the-shelf programme. The training is tailored to your website, your industry and your team — with hands-on exercises using your own content.
On this page you’ll find out more about me and the training.
Who is the in-house SEO & GEO training for?
For in-house marketing or content marketing teams:
🏢
In-house Content Marketing Teams
SEO is one of many disciplines. You want to check whether you’re doing it right — without spending hours reading SEO articles.
«The training was very helpful and tailored to the audience as marketing managers. She does it really well.»
Alexandra Schliepe, Communications Specialist – Basellandschaftliche Pensionskasse
What’s covered in the one-day SEO & GEO training
I personalise the curriculum to your audience and website. In a briefing call we discuss focus areas and participants. These four modules are typically included:
01
Understanding SEO & GEO Fundamentals approx. 1 hour
- SEO vs. GEO: What do we need to adapt to appear in AI answers?
- The three pillars: technical, off-page, on-page
- Understanding crawling, indexing and ranking — without the jargon
- Structured data for better visibility in AI
- Off-page SEO: building backlinks and mentions for AI
- 🛠️ Exercise: Generate backlink ideas for your website
02
Keywords & Content in the Customer Journey approx. 2 hours
- 🛠️ Exercise: Search intent mapping using a real example from your website
- Page types along the customer journey: blog posts, content pages, service/product pages
- Keyword research: theory, process, template and AI prompts
- 🛠️ Exercise: Develop keyword ideas for your own content topics
- Are you already ranking for relevant keywords? Joint analysis in Google Search Console
- Prioritisation by search volume, difficulty, internal expertise and business relevance
03
Content Creation & On-page Optimisation approx. 3 hours
- Where does the keyword go? Title tag, meta description, H1/H2, internal linking, FAQs for AI visibility
- 🛠️ Exercise: Is your content best practice? Analysis of one of your own pages
- EEAT: What it is, why Google and AI love it — and how to implement it in practice
- GEO / AI optimisation: What increases your chances of being mentioned in ChatGPT, Perplexity or AI Overviews
- Content structure by page type: How do you organise content for search engines, AI and humans?
- SERP analysis: What’s ranking right now — and why?
- AI in content production: meta descriptions, alt tags, content briefs — with prompts
- 🛠️ Exercise: Create content for an article (started in the workshop, finalised as homework)
04
Reporting, Measuring & Q&A approx. 1 hour
- Post-publication process: what now?
- SEO & GEO reporting for management — it’s about impact, not rankings
- Dealing with dropping rankings: when do I update content, and how do I measure it?
- Measuring LLM traffic in GA4: how do you see whether Perplexity or ChatGPT is already recommending you?
- Open questions from the team
Focus: understand, apply, make better decisions.
How a day of in-house SEO training runs
A full training day from 9am to 5pm. That’s the right length to do justice to the complexity of SEO & GEO — without feeling like someone just read a Wikipedia article out loud.
| Time | What happens | Content |
|---|---|---|
| 09:00 | Welcome & intro | Goals, agenda, quick overview of your current SEO situation |
| 09:15 | Module 1 – SEO & GEO Fundamentals | Technical, crawling, indexing, off-page, structured data |
| 10:15 | Break | |
| 10:30 | Module 2 – Keywords & Customer Journey | Search intent, keyword research, Google Search Console — exercises with your website |
| 12:00 | Lunch | |
| 13:00 | Module 3 – Content & On-page | EEAT, GEO, content structure, AI in content production — the biggest block with the most exercises |
| 15:30 | Break | |
| 15:45 | Module 4 – Reporting & Q&A | Measuring, reporting for management, open questions |
| 17:00 | It’s a wrap. | Next steps, homework handed over |
Times are guidelines. If a discussion is flowing, it flows.
Benefits of in-house SEO training
Build SEO knowledge in-house
Instead of paying agency fees indefinitely, you build internal knowledge and make good SEO/GEO decisions yourselves.
Immediate application
All exercises run on your own website. You leave the day with results, not just notes.
SEO + GEO combined
Google rankings and AI visibility in one training.
How much does SEO & GEO training cost?
CHF 5400.00
Flat rate — whether 3 or 15 people attend
- ✅ Briefing call for needs assessment
- ✅ Personalised training materials with your own examples
- ✅ 1 training day (9am–5pm), 4 modules + exercises
- ✅ Keyword research template, content brief template & AI prompts to take away
- ✅ 2 hours follow-up support after the training (via video call or email)
No VAT. 100% prepayment before the training takes place.
Frequently asked questions about in-house SEO & GEO training
Is there a limit on the number of participants?
No, there’s no limit. The price doesn’t change based on the number of participants. In my experience, 3 to 6 people is ideal: good discussion, and I can go into detail on questions.
Which regions do you offer the training in?
In person in Switzerland (Zurich, Bern, Basel, St. Gallen), Germany (Stuttgart) and Austria (Vorarlberg, Vienna). Of course it also works virtually via Zoom or MS Teams — then location doesn’t matter.
How long does the training take?
A full day from 9am to 5pm. That’s the right length to do justice to the complexity of SEO & GEO. For more specific topics or smaller teams, more compact formats are possible — just get in touch.
Is the training suitable for SEO beginners?
Yes. I adapt the level to the group. No prior knowledge needed. I explain technical terms and work with concrete examples from your own website.
What’s the difference between SEO and GEO?
SEO (Search Engine Optimization) optimises your pages for Google. GEO (Generative Engine Optimization) makes sure your brand appears in AI answers from ChatGPT, Perplexity or Google AI Overviews. The two disciplines overlap significantly, which is why I cover both in one training.
Are there hands-on exercises?
Absolutely. Every module includes at least one exercise working directly on your own website. You leave the day with results, not just notes.
Who are you, Corina?
I’m Corina Burri, SEO & GEO consultant and public speaker from Zurich. I’ve been working in SEO and content marketing since 2016. I’ve seen a lot of websites: from marketplaces to e-commerce to enterprise. Before going independent, I was Team Lead SEO & Digital Analytics at a major Swiss bank. My last workshop covered two training days and 319 slides. Not because I love making slides, but because there’s a lot of real practical knowledge packed into them.
- Speaker at Google Search Central Live 2025
- Co-organiser of SEOnerdSwitzerland & WordPress Zurich Meetup
- Published in SEOFOMO, Tech SEO Tips and Traffic Think Tank
What past participants say
«Corina ran an SEO training for our organisation and we were thrilled. It was very hands-on and packed with concrete tips we could apply straight away. We especially appreciated how well Corina understood our specific needs. Her style is clear, accessible and enjoyable — even for non-experts. Simply excellent and highly recommended!»
Claudia Somaini, Head of Communications – Familienzentren Elch, Zurich
«I’d like to sincerely thank you for the excellent talk on SEO. The presentation was professionally sound, clearly structured and easy to follow. The practical examples and the opportunity for discussion really helped bring home the importance of the topic.»
Ladina Barbadimos – Intrinsic Bildungsinnovation
«Thank you, Corina, for the SEO talk at Zurich lernt. Refreshing and motivating. In a short time we got a clear overview of which measures strengthen our web presence.»
Sara Keller – Sara Keller Photography
Here’s how you book the SEO / GEO training
Great! Get in touch via the contact form or fill in my SEO training questionnaire. The first call is free and no strings attached.
Looking forward to it! 🙌