SEO & GEO Training for In-House (Content) Marketing Teams
I offer SEO & GEO trainings in Switzerland, Germany and Austria.
No off-the-shelf standard programme. The training is tailored to your website, your industry and your team, with real exercises on your own content.
On this page you’ll learn more about me and the training.
Who is the in-house SEO & GEO training for?
For in-house marketing or content marketing teams:
🏢
In-house content marketing teams
SEO is one of many disciplines. You want to check whether you’re doing it right, without reading SEO articles for hours.
«The training was very helpful and tailored to us as marketing managers. She does this really well.»
Alexandra Schliepe, Communications Specialist – Basellandschaftliche Pensionskasse
Companies I’ve delivered an SEO or LLMO training for
| Company | Location | Industry |
|---|---|---|
| Galenica | Bern | Health |
| Credit Suisse Asset Management | Zürich | Finance, Asset Management |
| Basellandschaftliche Pensionskasse | Liestal, BL | Pensions & Finance |
| Accelleron | Baden | Industry & Technology |
| Familienzentren Elch | Zürich | Non-profit |
| Ernährungsberatung Irene von Meiss | Zürich | Health & Consulting |
From finance and pensions to health: I train teams that want to level up their SEO & GEO.
What’s covered in the one-day SEO & GEO training
I personalise the curriculum to your audience and website. In a pre-call we discuss the focus and the audience. Typically these four modules are included:
01
Understanding SEO & GEO fundamentals approx. 1 hour
- SEO vs. GEO: what do we adjust to show up in AI answers?
- The three pillars: technical, off-page, on-page
- Understanding crawling, indexing and ranking, without the jargon
- Structured data for better visibility in AI
- Off-page SEO: building backlinks and mentions for AI
- 🛠️ Exercise: generate backlink ideas for your website
02
Keywords & content in the customer journey approx. 2 hours
- 🛠️ Exercise: search-intent mapping on a real example from your website
- Page types along the customer journey: blog article, content page, service/product page
- Keyword research: theory, process, template and AI prompts
- 🛠️ Exercise: develop keyword ideas for your own content topics
- Do you already rank for relevant keywords? Joint analysis in Google Search Console
- Prioritisation by search volume, difficulty, internal expertise and business relevance
03
Content creation & on-page optimisation approx. 3 hours
- Where does the keyword go? Title tag, meta description, H1/H2, internal linking, FAQs for AI visibility
- 🛠️ Exercise: is your content best practice? Analysis of one of your own pages
- EEAT: what it is, why Google and AI love it, and how to apply it concretely
- GEO / AI optimisation: what raises your chance of being mentioned in ChatGPT, Perplexity or AI Overviews
- Text structure by page type: how to organise content for search engine, AI and human?
- SERP analysis: what’s ranking right now, and why?
- AI in content production: meta descriptions, alt tags, content briefings, with prompts
- 🛠️ Exercise: create content for an article (start in the workshop, finish as homework)
04
Reporting, measuring & Q&A approx. 1 hour
- Process after publishing an article: what now?
- SEO & GEO reporting for management, it’s about impact, not rankings
- Handling declining rankings: when do I refresh content, and how do I measure it?
- Measuring LLM traffic in GA4: how do you see whether Perplexity or ChatGPT already recommends you?
- Open questions from the team
Focus: understand, apply, make better decisions.
How a day of in-house SEO training runs
A full training day from 9am to 5pm. That’s the ideal length to do justice to the complexity of SEO & GEO, without it feeling like a Wikipedia article read out loud.
| Time | What happens | Content |
|---|---|---|
| 09:00 | Welcome & start | Goals, agenda, a quick take on your SEO situation |
| 09:15 | Module 1 – SEO & GEO fundamentals | Technical, crawling, indexing, off-page, structured data |
| 10:15 | Break | |
| 10:30 | Module 2 – Keywords & customer journey | Search intent, keyword research, Google Search Console – exercises with your website |
| 12:00 | Lunch break | |
| 13:00 | Module 3 – Content & on-page | EEAT, GEO, text structure, AI in content production – the largest block with the most exercises |
| 15:30 | Break | |
| 15:45 | Module 4 – Reporting & Q&A | Measuring, reporting for management, open questions |
| 17:00 | It’s a wrap. | Next steps, homework handed over |
Times are guidelines. If a discussion is flowing, it flows.
Benefits of in-house SEO training
Build SEO knowledge in-house
Instead of paying ongoing agency fees, you build internal knowledge and make good SEO/GEO decisions yourselves.
Immediate application
Every exercise runs on your own website. You leave the day with results, not just notes.
SEO + GEO combined
Google rankings and AI visibility in one training.
How much does an SEO & GEO training in Switzerland cost?
CHF 5000.00
Fixed price: whether 3 or 15 people take part
- ✅ Briefing call for needs analysis
- ✅ Personalised training materials with your own examples
- ✅ 1 training day (9am to 5pm), 4 modules + exercises
- ✅ Keyword-research template, content-briefing template & AI prompts to take away
- ✅ 2 hours of follow-up support after the training (via video or email)
A one-off, instead of ongoing agency costs. For a team of 8 that’s around CHF 625 per person, and afterwards the knowledge is yours.
No VAT. 100% prepayment before the training takes place.
Frequently asked questions about the in-house SEO & GEO training
Is the number of participants limited?
No, there’s no limit. The price doesn’t change with the number of participants. In my experience 3 to 6 people is ideal: good exchange, and I can go into detail on questions.
In which regions do you offer the training?
In person in Switzerland (Zürich, Bern, Basel, St. Gallen), in Germany (e.g. Stuttgart) and Austria (Vorarlberg, Vienna). It also works remotely via Zoom or MS Teams, in which case location doesn’t matter.
How long does the training last?
A full day from 9am to 5pm. That’s the ideal length to do justice to the complexity of SEO & GEO. For more specific topics or smaller teams, shorter formats are possible, just message me.
Is the training also suitable for SEO beginners?
Yes. I adapt the level to the group. No prior knowledge needed. I explain the jargon and work with concrete examples from your own website.
What’s the difference between SEO and GEO?
SEO (Search Engine Optimization) optimises your pages for Google. GEO (Generative Engine Optimization) makes sure your brand appears in AI answers from ChatGPT, Perplexity or Google AI Overviews. The two overlap a lot, so I cover them in one training.
Are there practical exercises?
Yes, for sure. Every module includes at least one exercise that works directly on your own website. You leave the day with results, not just notes.
Who are you, Corina?
I’m Corina Burri, SEO & GEO consultant and public speaker from Zürich. I’ve worked in SEO and content marketing since 2016. I’ve seen a lot of websites: from marketplace to e-commerce to enterprise. Before going freelance, I was Team Lead SEO & Digital Analytics at a Swiss big bank. My last workshop ran across two training days with 319 slides. Not because I like making slides, but because there’s a lot of real, hands-on knowledge in there.
- Speaker at Google Search Central Live 2025
- Co-organiser of SEOnerdSwitzerland & WordPress Zürich Meetup
- Published in SEOFOMO, Tech SEO Tips and Traffic Think Tank
What past participants say
«Corina ran an SEO training for our organisation and we were thrilled. It was very practical and full of concrete tips we could apply right away. We especially appreciated that Corina could put herself in our specific needs. Her style is clear, understandable and pleasant, even for non-experts. Simply great and highly recommended!»
Claudia Somaini, Head of Communications – Familienzentren Elch, Zürich
«I’d like to sincerely thank you for the excellent talk on SEO. The presentation was technically sound, clearly structured and understandably delivered. The vivid examples and the chance to discuss contributed significantly to conveying the importance of the topic to me.»
Ladina Barbadimos – Intrinsic Bildungsinnovation
«Thank you dear Corina for the talk on SEO at “Zürich lernt”. Refreshing and motivating. In a short time we got a clear overview of which measures strengthen our web presence.»
Sara Keller – Sara Keller Photography
Sounds good, how do I book you?
Tell me briefly where your team stands and what you want to achieve. In a free discovery call (20 minutes) we’ll clarify together whether the training is a fit. No obligation.
Prefer to write? Use the contact form or the SEO training questionnaire.
Looking forward to it! 🙌