Hello 👋🏽 Nice to meet you.
I’m Corina Burri – a freelance SEO specialist and WordPress enthusiast from Zurich, Switzerland. I help to rank your WordPress website on Google and in LLMs. We’ll do that content that meets the users need, clean technology, and a plan that suits you.
Be visible on Google and LLMs with your WordPress website
Many people ask me if WordPress is good for SEO? Yes, it is. But other CMS (Content Management Systems) like Squarespace, Wix, or Adobe Experience are also good. It’s not so much about the CMS, but about what you make of it. You probably use the Yoast Plugin for your SEO. I think that’s an absolutely great plugin. But green lights in Yoast don’t mean you’ll be found.
SEO needs the following:
- Text (on-page SEO)
- a good technical basis (fast loading times – this would include themes, a clear URL structure, etc.)
- external signals (links, external mentions)
All of this is possible with WordPress out of the box. So if you’re not on WordPress, then wait with a migration just because you heard somewhere that WordPress is good for SEO. Write to me and we’ll look at the whole thing together.
If you are already on WordPress, then write to me too and we’ll optimize the website.
Let’s look at the three SEO areas mentioned above in detail.
Your WordPress websites needs relevant text – for SEO and for visitors
A website needs text. That’s important. Because Google needs to understand what your website is about. Most important of all is that you describe your offer. So that people looking for your service can find you. It is advisable to start with a keyword research here. This way you know what users call your offer.
You create the offer pages in WordPress as Pages. These are static pages that don’t change often. (In this official WordPress video you can learn more about the difference between Pages and Posts.)It is also advisable to publish editorial content. This can be a blog post, a guide article, news, etc. The name doesn’t matter, the main thing is that you pick up users at a problem point. Share news, instructions, or helpful tips. Show your expertise. Here again, a keyword research is important beforehand.
If you have identified a specific keyword, it is important that you use it on the page. Specifically here:
- In the URL
- In the H1 heading
- In the body text
- In the Meta Title & Meta Description
- In the Alt-Tag of the images – if it makes sense
Especially for Meta Title and Meta Description, Yoast is a great plugin for SEO. In this blog article I go into more detail on where it makes sense to include keywords.
Technical SEO for WordPress
By default, WordPress has a good basis for technical SEO. Right at the beginning you will have to choose a theme. Here you can actively exert influence. It is advisable to use a theme that loads quickly. For example, I recommend OceanWP.
Furthermore, it is important that you have a speaking URL structure. It should not be www.yourwebsite.ch/postid-1295, but www.yourwebsite.ch/blog/tips-for-financial-planning. In WordPress, speaking URLs, also called permalinks, can be set up under “Settings” -> “Permalinks”.
Another important technical point is indexing.
For your website to appear in search results, it must be indexed. Sounds logical – but it’s a common stumbling block. Especially with WordPress, it often happens that when setting up the website, the option “Discourage search engines from indexing this site” remains active. You can find this setting under Settings → Reading. It’s practical during development – but catastrophic if it remains live. Then even the best page cannot be found.
You can check if your site is indexed, for example, via Google Search, with the query site:your-domain.ch. For small sites, this gives you a rough idea of how many pages Google knows. For larger sites, I use Google Search Console, there under Index → Pages. Here you will find a detailed overview of which pages are indexed, which have been excluded – and why.
These were three examples of the technical basis for WordPress: fast theme, speaking URLs, and indexing.
Contact me if you would like a comprehensive technical audit for your WordPress site.
Finally, we come to Off-page SEO. Everything that happens outside your website.
Off-page SEO for WordPress
Off-Page SEO includes everything that happens outside your website. This primarily includes backlinks (i.e., links from other websites), but also mentions. This has nothing to do with WordPress anymore. Off-Page SEO is independent of the CMS.
Google interprets external references as a sign of trust: If others link to you, your content must be relevant. I don’t believe in bought backlinks. In my projects, we focus on content that truly helps and is therefore shared or linked to on its own.
I am Corina Burri, your WordPress SEO consultant. Why should you work with me?
1. I have WordPress experience
I know WordPress. This website is based on WordPress, my former employer’s website was on WordPress, and some clients’ websites as well. I know the dashboard, etc.
2. I am rooted in the WordPress community
I am active in the WordPress community. In my hometown of Zurich, I co-organize the WordPress Meetup Zurich. There I also gave an “Introduction to SEO for WordPress” talk (watch video here) and I spoke at WordCamp Granada about keyword research. WordCamps are nationwide WordPress conferences.
I also occasionally translate themes and plugins into German (Switzerland) – this is all volunteer work.
3. Collaboration at eye level – professional, clear, and efficient
I work structured and with an eye for the essentials. In collaboration with in-house teams, developers, and content managers, I communicate clearly. I prepare meetings, meet deadlines, and keep an eye on budgets. You get sound SEO consulting with reliability and at eye level.
My SEO services for WordPress sites
I help you put your website on a solid SEO foundation. No matter if you are starting with your first website or already managing a large project:
– Keyword research: not just collecting keywords, but understanding what your target audience is really looking for.
– Content planning: structured page architecture, semantically meaningful, with landing pages that offer added value.
– Technical SEO: clean WordPress configuration, theme checking, improving loading times, controlling indexing.
– Support with migrations: Are you planning a relaunch or domain change? I ensure that you don’t lose visibility.
– “SEO for WordPress” training: Here’s a little treat from my SEO for WordPress introduction on Youtube.
– Analytics & Reporting: Do you want to understand what works? I’ll show you how to measure effectively with GA4 & GSC.
To conclude. Frequently asked questions about SEO consulting for WordPress
Can I contact you or meet you in Zurich?
Sure. Contact me via my contact form or write me on Linkedin. If you are already sure that you would like to work with me, feel free to fill out my onboarding form.
Where in Zurich do you offer WordPress consulting?
I usually work from my home office in Zurich Altstetten. If I get cabin fever, I go to the Impact Hub at Limmatplatz or to Büro Züri at Paradeplatz.
How much does an SEO consultant for WordPress cost?
My hourly rate is CHF 190.00.
Are you really a good SEO Consultant for WordPress?
Check out what clients and colleagues say about me on the references page and on my Google profile.
On my blog I also often write about WordPress, Content Marketing, Analytics and SEO. Take a look, it gives an insight into my way of thinking and working.