How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?

Last updated on August 25th, 2023.

The other day I was building my Looker Studio dashboard to observe SEO progress.

As part of it, I wanted a table to show the pages with the most organic traffic. Intuitively, I headed over to apply a segment for organic traffic. But, then, wait, what? I wasn’t able to find the segments on Looker Studio.

Thanks to Mehdi Oudjida, I learned that there are no segments in Looker Studio.

Therefore I was looking into workarounds and found my blessing in filters.

That’s how I did it:

Filter for session medium Equal to (=) organic in Google Looker Studio (former Google Data Studio)

1. In your Looker Studio add a new table by clicking Add a chart > Table

2. Click on the table and then Setup on the right.

3. Configure the table with the dimension and metric you’d like to see. I chose Page path as dimension and Engagement rate, Conversion and Active users as metric.

A note on Conversion in this report: I’m combining it with the dimension Page path and not Landing page. Sadly the Landing page dimension is not yet rolled-out to Looker Studio.
This means, the report will show the conversions, that happened on the specific page.
The page is not necessarily the first page in the session.

4. Scroll down to the filter section (second last).

5. Click Add a filter.

6. Click Create a filter

7. Add a descriptive Name to the filter. I chose Session medium = organic

8. Set the filter as follows

9. Include  session medium Equal to (=) organic

10. Click on Save and you get your filtered data.

Hope it helps. In case of questions, send me a message! And again, thanks to Mehdi for his contribution on Twitter.

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Corina Burri

Corina is a SEO professional from Zürich. Since 2016 she's in SEO and has contributed to publications such as SEOFOMO, Tech SEO Tips, or iPullRank. When not grinding, she enjoys exploring Switzerland with her family.

This Post Has 10 Comments

  1. Tuco

    Thanks a lot!!! Saved me a lot of time!

    1. Corina Burri

      very welcome, Tuco.

  2. sandra

    Hello ! How would you create a filter so you can see exclusively one URL data on Looker Studio with the GA4 Connection?

    1. Corina Burri

      Hi Sandra
      Excellent question. I’d create another filter for Page path.
      Wanted to upload an image here, but that’s not possible :/.
      Hence, see here a quick tutorial on how I’d solve it. Hope that helps!
      Best, Corina

  3. Pingback: How to Filter for URL or Page Path in Looker Studio With GA4 Connector.

  4. win

    thank you a lots

  5. Mathieu

    Hi! I had tried the exact same thing on a time serie chart, but it doesn’t seem to work. Is it just me or this filters doesn’t work on time series charts? Thank you!

  6. Wiliam

    Thanks, Corina!
    Very helpful tip 🙂

  7. Anonymous

    the numbers are slightly different in looker and ga4 organic search sessions, how to fix this discrepancy?

  8. Marc

    I was searching this!! Thank you so much 🙂

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