At a recent networking event, I was chatting with a senior marketing director who felt that he is missing the latest happenings in the SEO world. This feeling was familiar to me. A few months ago, I felt like I spent too much time browsing the Search Engine Journal to hunt for the latest digital trends.
I then started to subscribe to various SEO newsletters and evaluated them after 6 months. Today, I’m sharing with you the 5 SEO newsletters that stuck. They are unbiased, contain top-quality content, and add value to my work.
Which are my favourite free SEO newsletters?
- tl:dr Marketing by Saijo George
- Marie Heynes – Search News You Can Use
- The Weekly SEO by Andrew Charlton
- SeoKratie Newsletter (in German)
- Search Central Blog (RSS Feed)
1. tl:dr Marketing by Saijo George
Tl:dr Marketing is my absolute favorite. By reading tl:dr Marketing frequently, I feel like I’m up-to-date with the latest buzz in the digital marketing space. Every weekday, Saijo sends a summary of the latest happenings straight to your inbox.
I hear you saying, «Digital marketing space? You were saying this blog post is about SEO.» OK OK, you’re right. Saijo covers SEO, social media, paid media, and general marketing all in one pack. But the amount of SEO content in his newsletter is high. To prove it to you (and to myself 😜), I took a random sample of 5 issues from 2021:
I counted the total number of posts and compared it with the number of posts about SEO. On average, 39% of the content is about SEO. (See the spreadsheet here.)
2. Marie Haynes’s Newsletter
Marie calls her newsletter confidently «Search News You Can Use». I especially find her newsletter useful after Google core updates as she analyses the update with recent data.
Also, if you’re an Ahrefs user, this newsletter is for you. Marie frequently shares tips on how to get the best out of the SEO tool.
Unfortunately, only the light version is for free. For the premium version, Marie charges $18 per month. Check out the past editions of the newsletter.
3. The Weekly SEO by Andrew Charlton
Andrew´s weekly newsletter is always jam-packed with curated links to SEO case studies and recent blog posts. He clusters the content of the newsletters as follows:
- SEO News
- SEO Content
- SEO Tech
- Process & Framework
- SEO Tools
- SEO Case Study
Thanks to his newsletter, I discovered brilliant gems like Samuel Schmitt`s guide to writing for SEO. Both the article and Andrew’s newsletter are a great read. Highly recommended!
4. Seokratie Newsletter
If you fancy reading in German, the newsletter of the Munich-based agency Seokratie is perfect to dab into SEO and get a holistic understanding of the topic. Especially, their email crash course to SEO is super insightful.
However, if you want to know the latest happenings in the SEO world (e.g. «Google launched Journalist Studio yesterday»), Seokratie is not your go-to-newsletter. They focus more on evergreen content.
5. Search Central Blog (formerly Webmasters)
Learn from the source! The Google search experts frequently publish posts about search features, SEO best practices, or (God bless us!) core updates. I subscribed to their content via an RSS notification and get an email when new content is out.
Now I’m curious. What’s your favorite SEO newsletter? Let me know.
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