Don’t spray and pray.
Update underperforming content.
My post about my SEO presentation template was lurking somewhere on page 2 of the SERP.
In October, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.
I knew the keyword from the queries list in Google Search Console.
✓ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022).