Updating Underperforming Blogposts Works. From 17 to 179 Daily Impressions in 1.5 Months.

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Don’t spray and pray. 

Update underperforming content.

My post about my SEO presentation template was lurking somewhere on page 2 of the SERP.

In October, I invested 25 minutes in updating the post. I sneaked in the keyword `ppt` into the H1 and an H2.

I knew the keyword from the queries list in Google Search Console.

the keyword `ppt` is remarkedly repeated

✓ Time well invested. Impressions started to rise from 17 (day before 13 of October 2022) to 179 (last Monday 21 of November 2022). 

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